BMG

“By empowering artists as never before, the digital revolution has led to the most dramatic upheaval in the music business since the invention of the gramophone,” says Hartwig Masuch, CEO of BMG. “Bertelsmann identified this trend at an early stage and was the first to position itself accordingly.
We see ourselves as a provider of customized, transparent and – above all – fair services for artists. It is a philosophy of partnership.“ (Hartwig Masuch, CEO of BMG).

BMG is the new model music company founded by Bertelsmann in 2008 as a direct response to the challenges of music’s digital revolution. Key to its innovative approach is the fact it represents the traditionally separate music publishing and recording rights off the same platform internationally. BMG is already the world’s fourth biggest music publisher and the first new global player in the recordings business in decades. BMG’s offices across eleven core music markets now represent 2.5 million songs and recordings, including the catalogs of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as literally thousands of artists and songwriters.

Music Publishing
A matchless creative and administration service designed to leave no opportunity missed and every revenue opportunity secured for artists and songwriters. The heart of our publishing operation is our world-class administration team, from copyright administration, synchronization licensing to royalty accounting and income tracking - a combination of deep international experience, an obsession for detail and advanced technology. As the only significant international music company to be born in the internet age, our systems were digital from day one.

Recordings
Our in-house product management team has the expertise and experience to take artists’ music to market. Press and promotion, retail and sales marketing. From territory to timing, from price to positioning to social media, press and promotion teams, our expert teams deliver the right plan for our clients.

Audiovisual
Driven by the growth of digital services, music is increasingly an audiovisual medium. BMG’s commitment to helping clients monetize all of their rights means that in addition to publishing and recording rights, we are now also actively developing a suite of audiovisual services ranging from content creation (creating live concert video recordings in both the US and Europe with the concert series Soundstage and Berlin Live), commissioning new video programming and offering audiovisual rights management.

 

What is CYOC?

CYOC is the abbreviation for "Create Your Own Career"

The slogan emphasizes individual career opportunities and entrepreneurial freedom, which employees of Bertelsmann get. The following video shows what Create Your Own Career means for our employees.

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