Meet Jennifer M. ...

Year of Birth:


Degree Program:

Master of Science (MSc) in Marketing


HEC Paris

Previous Internships:

Tata Motors Limited (department “New Product Development”), 
Henkel AG & Co. KGaA (department “National Marketing Cosmetics”), DeutschlandCard GmbH (arvato / Bertelsmann) (assistant to the Managing Director)


International Marketing, Strategic Marketing, Data Based Marketing, Customer Management, CRM, Publishing
Personal Interests: Travelling, Jogging, Dancing, Hiking

Student Challenger since 2011

Describe your educational background. Where did / do you study, what degrees did / will you receive?
I studied Business Administration at the WWU Münster and graduated in 2010 with the title Bachelor of Science (BSc). My majors were Marketing, International Management and Sales & Distribution. During my studies, I spend one semester in India at the XLRI – School of Business & Human Resources. Within my bachelor thesis, I analysed the systematisation, forms and empirical findings of strategic customer behavior. In September 2011, I will start to study at the HEC Paris to gain the Master of Science (MSc) in Marketing. 

Describe your career history. What have been your professional experiences?
During my studies at the WWU Münster, I worked as a student assistant at the „Career Development Center“ of the Business Administration department. A major project was the organisation of the career fair, where I was responsible for creating the fair catalogue. After my studies in India, I decided to extend my stay for an internship, working at Tata Motors in the „New Product Development“ department. In combination with my travels to discover the diversity of India, this experience had a deep impact on my personality. In particular, I got a better understanding of the Indian society and additionally could apply and broaden my business knowledge in an international context. After my undergraduate studies, I did a six-months internship at Henkel in the „National Marketing Cosmetics“ department where I was an equivalent member of the marketing division, responsible for my own projects – for instance developing a launch packaging for a new product line. In May 2011, I accomplished a five-months internship at the DeutschlandCard GmbH (arvato / Bertelsmann), assisting the Managing Director and leading own projects in the field of Business Development. 

What attracted you to Bertelsmann and your internships? What is / was your favorite aspect about your job?

Due to its diversity and its entrepreneurial approach, Bertelsmann was always a very close option for me to gain professional experience. On the one hand I can totally identify myself with the social responsibility Bertelsmann is taking in society. On the other hand the variety of opportunities to work entrepreneurial and self-responsible attracts young graduates like me. 

My reason for applying for an internship at the DeutschlandCard GmbH based on the fact that I was eager to extend my knowledge about customer loyalty and data based marketing. Further, I was looking for an internship that allowed me to extend my strategic thinking skills. As an assistant to the Managing Director, I could gain a first impression of the work of an Executive Assistant. Due to my frequent attendance at management board meetings, I could get a better picture of the functioning of an organisation. 

What qualities do you feel are necessary to be a successful employee at Bertelsmann?
I strongly believe that passion is the most urgent requirement to achieve peak performance. Since Bertelsmann fosters entrepreneurial thinking, a successful employee thinks out of the box, stays curious about new trends, is creative and aims to take over responsibility. 

What was / is a typical day during your internship like?

Luckily, during my five months at the DeutschlandCard my tasks were very versatile. Therefore, a typical day in that sense didn’t exist. With regard to different growth strategies, I did strategic market analyses and worked on new business ideas and concepts. Moreover, I was responsible for the preparation of the monthly key figures of the loyalty program. Furthermore I took part in meetings, worked on presentations and did research work. 

What are your professional goals? Any others ;-)?
My short-term goal is to finish my Master of Science (MSc) in Marketing. Afterwards, I strive for a job that exposes me to new challenges, fosters flexibility in thinking and hence helps me to acquire extensive knowledge. I would like to work in a dynamic and inspiring environment. In addition, I am keen to gain further international experience (in my business and personal life). I am convinced that international experiences offer a unique way to broaden one’s horizon and consequently to mature as a person. Especially in an increasingly global business world, it is extremely important to become familiar with different cultures and various ways of doing business. 

If you had one word to describe Bertelsmann – what would it be?


What has been your most challenging / rewarding / exciting task or project thus far?
After approximately 3 weeks of my internship at the DeutschlandCard, I was in charge to conduct a specific market analysis and explore the limitations of a potential entry into a specific market and necessary actions to stay competitive. I worked on this project on my own and could confirm the trust and confidence of my supervisor with the quality of my work. In the end, I presented my findings in front of the entire team. Since the beginning of my internship, my supervisor gave me the chance to take over responsibility and feel like an equivalent team member.