Meet Louisa...

Year of Birth:


Current Degree Program:

Master´s degree in Publishing


Degree Program:


Business Administration (Diploma), Graduated in June 2010 Westfälische Wilhelms-Universität, Münster

Previous Internships:

stern (editorial office, 2003), Gruner y Jahr Spain, Marketing (2005), Hamburger Sparkasse (2006), Random House (2008 and 2009)


Traveling, Handicraft, Media, Reading

Student Challenger since May 2009.

Describe your educational background. Where did / do you study, what degrees did / will you receive? 
I studied Business Administration at the WWU Münster and I’ve recently graduated with a degree as a Diplom-Kauffrau. My special interests while studying were Marketing and Economic History.

Describe your career history. What have been your professional experiences?
I did several internships with Bertelsmann: with Gruner und Jahr and with Random House. I mostly worked in Marketing positions and gained experiences in different areas of Marketing and Sales.

What attracted you to Bertelsmann and your internships? What is / was your favorite aspect about your job? 
For me personally, the media business with its frequently changing topics and content-driven energy is the ideal industry to work in. Although working with similar products, one always has different content that he has to market. I find it very interesting what kind of new media and online strategies can be introduced in the media industry – not only as a content distributor, but also as a marketing instrument.

What have been your former roles and responsibilities?
I worked for Random House in the fall of 2009 – at the time where the new Dan Brown novel “The Lost Symbol” was released. Feeling the energy in the building that a bestseller was coming up was priceless to experience.

What has been your most memorable moment (so far) during your internship?
During my internship with Random House in 2008, I had to do a presentation in front of the entire team about a project that I had been working on for several weeks. I was excited that my coworkers trusted me with a rather important project and I was happy when I got to present my results in a very relaxed and friendly atmosphere with positive feedback. However, holding a presentation in a different language is always a challenge!

What has been your most challenging / rewarding / exciting task or project thus far?
The most challenging task was to present our project at the Board of Director’s meeting. But they fully supported us and appreciated our ideas of implementing a control chart and forecasting system. As soon as we finished certain projects, they were directly implemented and already used in day-to-day business. We were even allowed to hire our own computer programmer so I gained first experiences in staff responsibility.

If you could meet anyone from history, living or dead, who would it be?
That would be my grandma when she was younger – I would love to find out how it was to raise 2 children right after World War 2 and how it felt to live in a country that had to be completely rebuilt.

What qualities do you feel are necessary to be a successful employee at Bertelsmann?
I think you have to have certain qualities that define you as an entrepreneur – you have to be innovative, good with communication and flexible. Most importantly, you have to have a great passion for anything related to media.

Have you had the opportunity to travel as part of your job?
In 2008, I got to visit the Random House distribution and customer service center in Westminster, Maryland. Me and my coworkers got to sit in on employees answering customer service calls and we were shown the property where books are packed and sent off to customers all over the country. It was very impressive to find out how everything works in the “black box” between the publisher where the customer orders the book and the customer’s house.

What was / is a typical day during your internship like?
During my internships in 2008 and 2009, I started working in the morning by doing the daily feedback to customer comments that we received through our online feedback tool. During the day, our team had different meetings and I also sat in on meetings in other departments to learn about their work and activities. The rest of the day, I worked on ongoing projects and presentations and also on short-term tasks that coworkers gave me during the day.

What are your professional goals? Any others ;-) ?
My professional goal is to find a job that fulfills me personally and matches my interests. I seek to work in a friendly environment in a city that I can call home.

If you had one word to describe Bertelsmann – what would it be?
– content-driven