Meet Paula...

Year of Birth: 1989
Degree Program: 9/2013 - 2/2015 MSc International Management & CEMS – The Global Alliance in Management Education
University: Erasmus University Rotterdam/Netherlands & Hong Kong University of Science Technology Hong Kong/China
Previous Internships:

Alpha Founders Incubator, Bangkok, Thailand
DeutschlandCard, Muenchen
SMP AG, Duesseldorf
Inverto AG, Koeln
Volkswagen, Puebla, Mexico


Strategic Management, Business Development, E-Commerce, Non-governmental Work, Traveling

Student Challenger since September 2013.

Describe your educational background. Where did/do you study, what degrees did/will you receive?
After finishing my A-levels in Kassel, Germany I spent a year working in an orphanage in Mexico before I started my bachelor studies in International Business at the English-speaking university of Maastricht in the Netherlands and the Bogazici University in Istanbul, Turkey. During my bachelor studies I decided to pursue a minor in strategy and a major in organization.

At the moment, I am studying my master studies in International Management at the Erasmus University in Rotterdam in the Netherlands and as part of the CEMS program (The Global Alliance in Management Education) I will study one semester at the Hong Kong University of Science and Technology in Hong Kong (China).

Describe your career history. What have been your professional experiences?
After having completed a social gap year at an orphanage in Mexico, I conducted a first internship in the purchasing department of Volkswagen in Mexico before pursuing two more internships at German consultancies in Cologne and Düsseldorf. The last internship I conducted was with DeutschlandCard, one of the leading loyalty programs in Germany, in the area of sales and business development. Besides my experience through internships, I have extensive experience in social and non-governmental work through board positions in a student organization and a political party among others.

What attracted you to Bertelsmann and your internships? What is/was your favorite aspect about your job?
When coming across the internship offer of DeutschlandCard, I was immediately interested in the mentioned position and simply applied. A couple of weeks later, I found myself working at DeutschlandCard in Munich and was from the very first moment seen as a part of the team. I enjoyed working in such a dynamic and quickly emerging and changing environment very much and appreciated the high amount of trust and responsibility that was given to me from the very first moment. I was never perceived as an intern but had valuable and meaningful tasks from day one.

What has been your most challenging/rewarding/exciting task or project thus far?
During my internship at DeutschlandCard I had to develop and improve an economical efficiency or feasibility calculation (business plan calculation). This task proved to be very challenging to me, as I did neither know the details of DeutschlandCard’s business model in the beginning nor had any experience with business plan calculations. As time passed by however, the task allowed me to get valuable and meaningful insights into the business model of a loyalty program and it felt very rewarding when the calculation was used for the acquisition of first partners.

What qualities do you feel are necessary to be a successful employee at Bertelsmann?
I think at Bertelsmann it is very important to be open-minded as one will always be reaching for the sky and work on seemingly unsolvable tasks that challenge one-self. Furthermore, I think it is important to be enthusiastic and passionate about the work and the company itself and most importantly to be a team player.

What was/is a typical day during your internship like?
During my internship, I was lucky enough to work on many different tasks and thus describing a typical day is almost impossible. However, I would say that a typical day always included a nice chat with colleagues, a fun and open atmosphere and interesting and challenging tasks to solve.

What are your professional goals? Any others?
First of all, I would like to finish my master studies before starting to work in a big corporation, preferably in the area of strategic or business development. Furthermore, I have decided for myself that I want to work one day in an environment that combines challenging and interesting tasks with teamwork, the opportunity to develop oneself and early given responsibility. An ideal company has in my opinion to value the consumer, invest in corporate social responsibility and perceive innovation and high quality as necessities for good business, attributes I can easily find at Bertelsmann.

If you have one word to describe Bertelsmann – what would it be?